General availability (GA)

General availability (GA) is the point where all necessary commercialization activities have been completed and the software has been made available to the general market either via the Web or physical media.

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Commercialization activities could include but are not limited to the availability of media world wide via dispersed distribution centers, marketing collateral is completed and available in as many languages as deemed necessary for the target market, the finishing of security and compliance tests, etc. The time between RTM and GA can be from a week to months in some cases before a generally available release can be declared because of the time needed to complete all commercialization activities required by GA.

Another term with a meaning almost identical to GA is FCS, for First Customer Shipment. Some companies (such as Sun Microsystems and Cisco) use FCS to describe a software version that has been shipped for revenue.